What is GMB and Why’s It So Important?

Why is Google My Business so important to your business?

Google My Business (GMB) is a free marketing tool that has SO MANY benefits, many of which are unknown to business owners. Yes, the map search results are especially helpful for location-based businesses, but ALL types of business can benefit from using GMB.  When you create your GMB Business Profile (and get verified), you’re easily […]

What’s Your Visibility Plan?

What’s Your Visibility Plan - Message Artist

We all know we should have a strategic marketing plan, but how many entrepreneurs and small businesses really do? I know a lot of business owners who are doing it all themselves and sometimes they just throw stuff out there because they don’t know what else to do. But a strategic marketing plan can make […]

Why Message Match is Key to Successful Conversions

Why Message Match is Key to Successful Conversions - Message Artist

First, let’s talk about what exactly “message match” means and why you should care. Imagine walking down the street or along in a shopping mall. You see a shop window with a gorgeous handbag that is just the right shape, size, and color, so you go into the shop, only to be confronted with sports […]

10 Tips for Creating Subject Lines that Open Emails

10 Tips for Creating Subject Lines that Open Emails - Message Artist

I recently had a guest blogger talk about why email marketing wins when it comes to digital marketing strategy. And, of course, if email marketing is a part of your marketing strategy, then you must be looking at your subject lines. Subject lines can make or break your email campaign, so I want to provide you with […]

Why Email Marketing Wins

Why Email Marketing Wins - message artist

When it comes to digital marketing, there are a LOT of moving pieces. It can be really easy to feel overwhelmed really fast, especially if you’re not ready to outsource or hire employees to take care of all the various pieces. From websites and search optimization, to social media platforms and email marketing, to pay […]

Why Use Landing Pages?

Why Use Landing Pages - Message Artist

As businesses become more data-driven, post-click landing pages have become increasingly more popular. Why? Because they have the ability to deliver a high ROI. Research shows that companies using 40 or more landing pages generate 120% more leads than those using less than 5. That may seem like a LOT, I know, but the bottom […]

Best Landing Page Builders

Best Landing Page Builders - Message Artist

I wrote about the WHY of landing pages recently and now want to provide you with a compiled list of resources. There are a LOT of options for creating landing pages. Depending on your hosting platform, you may be able to simply install a plugin and be on your merry landing page way. Other options are using […]

9 Reasons LinkedIn Matters to Your Brand

9 Reasons LinkedIn Matters to Your Brand - Message Artist

In my last blog post, Ensure Your Social Presence Supports Your Brand, I talked about how to use social platforms to support your brand. Today, I want to talk specifically about why — even if you’re not on any other social platform — it’s important for your business or personal brand to have a LinkedIn profile. […]

Ensure Your Social Presence Supports Your Brand

Ensure Your Social Presence Supports Your Brand - Message Artist

Whether we love it or hate it (or something in between) social media is a force with which we either choose to contend or not. Personally, I will admit I do have a love/hate relationship with most of it. But as a business owner, I can’t deny the power of social media to reach far […]