Assess Your 2021 Marketing Strategy

Assess Your 2021 Marketing Strategy

Ask yourself, did your marketing strategies and efforts pay off this year? Did they bring you more and new customers and good a return on your investment (ROI)? You can’t create the RIGHT marketing plan for next year UNTIL you assess the effectiveness of this year’s strategies. Does Your Marketing Measure Up? The way to […]

How to Maintain Your Brand Across All Platforms

These days there are so many platforms you can use to share your message, your story, your business. That means lot of opportunities to get your brand in front of people. However, the multitude of options may feel daunting. At Message Artist Creative Group, I help our clients look at the process of sharing your […]

Right Speech and Your Brand Message

How Right On Is Your Messaging and Communications? I find myself revisiting my philosophical Yoga days. This has me contemplating the concept of Right Speech with all its implications and applications. (I wrote a blog a LONG time ago that talks about what Right Speech is and how to practice it even in social media. Check […]

How Great Logos & Visual Brands Are Created

I work with several great designers to provide branding for clients. (Read my How to Hire a Graphic Designer post.) I’ve had a LOT of conversations with prospective clients about what goes into creating a logo and how there’s actually quite a bit of “homework” that has to happen before I can turn to one of those […]

What’s Your Visibility Plan?

What’s Your Visibility Plan - Message Artist

We all know we should have a strategic marketing plan, but how many entrepreneurs and small businesses really do? I know a lot of business owners who are doing it all themselves and sometimes they just throw stuff out there because they don’t know what else to do. But a strategic marketing plan can make […]

11 Reasons to Use an Editorial Calendar

11 Reasons to Use an Editorial Calendar - Message Artist

If you’re like many entrepreneurs and business owners, knowing about an editorial calendar isn’t the same as using one. Creating and using this tool is often a tasks that gets put at the bottom of the To Do list — and this is a mistake! So, why exactly should you use an editorial calendar? Well, […]

Hiring a Graphic Designer: How to Find Your Perfect Fit

When it comes to that perfect little black dress, or the custom-fitted suit, the perfect fit is literal. When it fits perfectly, we look and feel GREAT. But finding the perfect fit with the people who work on your brand is just as important. We know the right graphic designer is going to be a […]

Is Your Brand Fully Baked?

Is-Your-Brand-Fully-Baked-Message-Artist

Everyone in business has heard the words “brand,” “branding,” or “brand messaging” (I’ve certainly written about it before), but too often, the first (only?) thing that comes to mind are logos. We all know that a logo is an integral part of a business’ brand. It’s part of the visual brand that becomes the quick representation of […]

Who does What in Website Creation?

Who does What in Website Creation - Message Artist

We all know website are important to our businesses — they are often the first exposure a potential customer will have with you and your business. I’ve been talking a lot about websites recently, devoting my last two blog posts to websites. (“A Hard-Working Website: aka Website Fundamentals” and “Your About Page: It’s Not All […]

Your About Page: It’s Not All About YOU

Your About Page Its Not All About YOU - Message Artist

Contrary to popular belief, your website About page is actually not all about you. Yes, your About page is where your visitors and customer leads go to learn more about you and your business, its culture, and how you work. But, just like every other page on your website, it needs to be written with […]